The sales process today has changed significantly, especially with regard to a crucial aspect: face-to-face meetings. Until now meetings were the main ingredient of each successful negotiation. In recent months though we have all focused on new ways to adapt to the new situation imposed by lockdown.
As sales people know, companies initially are sceptical about the adoption of new communication tools but with time they embrace change. Those who waited for things to return to “normal” probably were left behind, but even for those with the right evolutionary mindset, adaptation is not always easy: this is why we wanted to collect a brief analysis of 3 advantages from which we will not go back.